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Chaos to Conversions: A Podcast on Launching and Email Marketing
Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.
Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.
Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.
Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.
Chaos to Conversions: A Podcast on Launching and Email Marketing
Ep 024: Launch Math
In this episode, Melanie dives into the world of "Launch Math" - a strategic approach to calculating and achieving your launch revenue goals. She breaks down the essential steps for determining realistic sales targets based on your audience size and offer price. She also shares valuable insights on increasing cart value through tripwires, upsells, and downsells, using real-world examples from her client work. Whether you're planning your first launch or looking to optimize your existing strategy, this episode provides practical tips for maximizing your launch success.
Tune in as Melanie discusses:
- Launch Math: Calculating realistic launch revenue goals.
- Steps to determine necessary sales and audience reach.
- Strategies to increase cart value (tripwires, upsells, and downsells).
Get Melanie's FREE Tripwire Training
Explore the Launch Library and Launch Calculator
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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective