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Chaos to Conversions: A Podcast on Launching and Email Marketing
Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.
Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.
Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.
Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.
Episodes
89 episodes
Ep 088: You Planned Your Content, But You're Not Taking Action
In this episode, Branda talks about the common challenge of turning a content plan into actionable steps. She shares practical strategies to help business owners implement their marketing plans.Tune in as Branda Discusses:...
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8:22
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Ep 087: How to Build an Online Community with Ashley Gore
Melanie chats with Ashley Gore about the evolving landscape of online education. They talk about hybrid cohorts, the importance of community engagement, effective onboarding processes, and the role of gamification in the learning experience. Th...
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31:57
Ep 086: 5 Email Sequences You Need in Your Business
In this episode, Branda and Melanie share five essential email sequences that every business should be using to enhance customer engagement and drive sales. They chat about the importance of welcome sequences for building trust, sales sequences...
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23:37
Ep 085: "I Don't Know What to Write About..."
In this episode, Branda talks about the common struggle of business owners who often find themselves at a loss for words writing content. She explores the reasons behind this writer's block and gives actionable strategies to overcome these chal...
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13:06
Ep 084: Let's Plan Your Q4 Content in 15 minutes
In this episode, Melanie shares a step-by-step process for planning three months of content that educates, builds trust, and sells effectively. She covers educational content, storytelling, evidence-based content, and promotional strategies, al...
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28:11
Ep 083: How a Podcast Can Grow Your Business with Sara Whittaker
In this episode, Sarah Whitaker chats with Branda and Melanie about starting and growing a podcast. Sarah shares the importance of building trust with audiences, essential steps to launch a podcast, and the significance of storytelling an...
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40:01
Ep 082: My Honest Thoughts on Using AI for Copy
In this episode, Branda talks about the use of AI in copywriting, exploring both its advantages and disadvantages. She covers the importance of strategy, messaging, and storytelling in effective copy, highlighting how AI can assist but also fal...
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11:40
Ep 081: The Debrief Question That Changes Everything
In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due ...
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14:59
Ep 080: How to Handle a Pivot
Feeling the itch to make a change in your business? Melanie and Branda are talking all about pivots - when to make them and how to do it strategically. They explore the signs that signal it’s time for change, the difference between impulsive fl...
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19:36
Ep 079: Emails Sound Repetitive?
In this episode, Branda talks about a common struggle business owners face: feeling repetitive in their email content. She digs into the importance of repetition in marketing, explaining how many touch points are needed to warm up buyers. Brand...
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22:22
Ep 078: Launch Data
In this episode, Melanie discusses the essential launch metrics that you should focus on to improve your live launches. She emphasizes the importance of tracking key data categories such as registration rates, daily sales, email performance, an...
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15:26
Ep 077: Website SEO 101 with Kelly Kumler
Wish more people would find you online? Brand and Melanie sit down with Kelly, founder of Kelly Ryann Co., to talk about website SEO. Kelly shares tools for keyword research and tracking website performance, highlights common SEO mistakes, and ...
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29:52
Ep 076: Crafting a Launch Sequence
What kind of emails should you include in your launch sequence? Branda talks about five different launch emails that reach all types of buyers, for those who want the data to those who connect with stories. She also digs into the impor...
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23:40
Ep 075: Launch Bonuses
In this episode, Melanie shares six strategies to enhance your product launch. She emphasizes the importance of creating an experience rather than a one-off event, introducing concepts like open houses, pop-up communities, bonus trainings, upse...
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20:58
Ep 074: Am I Giving Too Much Away?
In this episode, Branda and Melanie talk about the fine line between providing value through free content and the risk of over-delivering, which can lead to low conversion rates. They explore the importance of connecting freebies to paid offers...
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22:03
Ep 073: How I'm Prepping for Maternity Leave
Prepping for a baby or a business sabbatical? Curious how others are prepping for an extended time off? In this episode, Branda is sharing a raw and real behind-the-scenes look at her maternity leave prep for baby #1. She discusses the unique c...
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38:11
Ep 072: Webinar Style Launch - The Hot Girl Summer of Launching Series
In this episode, Melanie discusses the ins and outs of webinar launches. She talks about their effectiveness, potential challenges, and how to create a great webinar outline. She emphasizes the importance of understanding your audience an...
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18:18
Ep 071: Boosting Client Retention with Offer Suites with Marra McDonald
In this episode, Melanie and Branda talk with guest Marra McDonald about the importance of building a product suite that caters to various client needs and promotes long-term relationships. Marra shares her journey from a single core offer to a...
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30:39
Ep 070: How to Interpret Your Email Data
In this episode, Branda talks about going beyond looking at email metrics and actually interpreting them. She will talk you through interpreting open rates, click rates, and conversion rates. The episode covers how to interpret these m...
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26:29
Ep 069: Paid VS. Free Launch Events - The Hot Girl Summer of Launching Series
In this episode, Melanie talks about the pros and cons of hosting free versus paid launch events. The episode dives into a case study demonstrating the effectiveness of a paid workshop in generating revenue and conversions. Melanie provides rec...
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14:45
Ep 068: Growing Your List with Virtual Summits
Are summits worth it? And when should you participate in one? In this episode, Melanie and Branda talk about how you can use virtual summits as a strategy for growing visibility, authority, and audience engagement. They explore various aspects ...
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20:44
Ep 067: When to Revamp vs. Rewrite Your Copy
In this episode, Branda discusses the decision-making process between revamping and rewriting copy for websites, sales pages, email sequences, and more. She provides guidelines on when to choose each option based on factors like time, money, an...
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18:41
Ep 066: Challenge Launch - The Hot Girl Summer of Launching Series
Ready to supercharge your next launch with community, momentum, and real-time results? In this episode of the Hot Girl Summer of Launching series, Melanie's breaking down the Challenge Launch—a high-energy, high-impact strateg...
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Episode 66
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22:39
Ep 065: Should You Offer Discounts? Let's Debate
Discounts can boost sales, but they can also backfire if you're not strategic. Should you offer them? Avoid them? Save them for special occasions? The answer isn't black and white.In this episode, Melanie and Branda dig into the pros and...
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Episode 65
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25:08
Ep 064: Should You Use Bundles to Grow Your List?
Bundles can feel like a fast track to list growth—but are they really worth it? Spoiler: it’s not as simple as “yes” or “no.” If you’ve ever wondered whether bundles will bring in the right subscribers (or just clog up your list with freebie hu...
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Episode 64
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24:26