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Chaos to Conversions: A Podcast on Launching and Email Marketing
Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.
Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.
Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.
Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.
Episodes
99 episodes
Ep 98: The 12 Things of Business
In this episode, Melanie and Branda chat about the 12 essential tasks for business owners to complete before the end of the year. They give you the scoop on the importance of reviewing revenue, evaluating offers, analyzing launch performance, a...
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Ep 097: How Maternity Leave *Actually* Went + Birth Story
In this episode, Branda talks about preparing for and navigating maternity leave as a solopreneur. She discusses her initial plans, the challenges she faced during a high-risk pregnancy, and the adjustments she made to her business operations.&...
096: How to Hibernate as a CEO in December Without Totally Disappearing
In this episode, Melanie chats about some ideas for navigating the unique business landscape of December. She dives into the importance of maintaining visibility without overwhelming yourself, she introduces a strategic slowdown approach that f...
Ep 095: Quarterly vs. Annual Planning
In this episode, we break down the real difference between annual planning and quarterly planning: what each is great for, where they fall apart, and how your personality, capacity, and business season should influence the way you plan...
Ep 094: Want to grow your list in 2026? Start here.
In this conversation, Branda shares her insights on effective strategies for list growth, and what’s working in 2026 to enhance audience engagement and drive list growth effectively.Tune in as Branda Discusses:How to s...
Ep 093: Live Launching 2026
In this episode, Melanie shares the importance of live launching in building authority, warming up audiences, and creating momentum in business. She outlines three key reasons why live launching is the right idea: it enhances brand visibility, ...
Ep 092: The Power of Selling on Your Site with Alexis Porter
In this episode, Melanie and Branda talk with Alexis from Laugh Eat Learn about the challenges and opportunities of selling products through personal websites versus marketplaces. Alexis shares insights on SEO, email marketing, and the misconce...
Ep 091: An Email Automation You're Missing (And It's Costing You Money)
In this episode of Chaos to Conversions, Branda talks about the importance of retargeting emails. These emails can significantly boost conversions by following up with potential customers who have shown interest in products or services. Branda ...
Ep 090: Black Friday Without the Burnout
In this episode, Melanie shares strategies for heading into Black Friday and Cyber Monday without the stress and burnout often linked to holiday promotions. She emphasizes the importance of setting clear goals, creating simple offers, and plann...
Ep 089: Creating a Brand that Stands Out with Kati Zukaitis
In this episode, Melanie and Branda chat with Kati Zukaitis, a branding and marketing expert. They talk about the importance of understanding your unique value proposition and how to embed your personality into your marketing. Kati shares insig...
Ep 088: You Planned Your Content, But You're Not Taking Action
In this episode, Branda talks about the common challenge of turning a content plan into actionable steps. She shares practical strategies to help business owners implement their marketing plans.Tune in as Branda Discusses:...
Ep 087: How to Build an Online Community with Ashley Gore
Melanie chats with Ashley Gore about the evolving landscape of online education. They talk about hybrid cohorts, the importance of community engagement, effective onboarding processes, and the role of gamification in the learning experience. Th...
Ep 086: 5 Email Sequences You Need in Your Business
In this episode, Branda and Melanie share five essential email sequences that every business should be using to enhance customer engagement and drive sales. They chat about the importance of welcome sequences for building trust, sales sequences...
Ep 085: "I Don't Know What to Write About..."
In this episode, Branda talks about the common struggle of business owners who often find themselves at a loss for words writing content. She explores the reasons behind this writer's block and gives actionable strategies to overcome these chal...
Ep 084: Let's Plan Your Q4 Content in 15 minutes
In this episode, Melanie shares a step-by-step process for planning three months of content that educates, builds trust, and sells effectively. She covers educational content, storytelling, evidence-based content, and promotional strategies, al...
Ep 083: How a Podcast Can Grow Your Business with Sara Whittaker
In this episode, Sarah Whitaker chats with Branda and Melanie about starting and growing a podcast. Sarah shares the importance of building trust with audiences, essential steps to launch a podcast, and the significance of storytelling an...
Ep 082: My Honest Thoughts on Using AI for Copy
In this episode, Branda talks about the use of AI in copywriting, exploring both its advantages and disadvantages. She covers the importance of strategy, messaging, and storytelling in effective copy, highlighting how AI can assist but also fal...
Ep 081: The Debrief Question That Changes Everything
In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due ...
Ep 080: How to Handle a Pivot
Feeling the itch to make a change in your business? Melanie and Branda are talking all about pivots - when to make them and how to do it strategically. They explore the signs that signal it’s time for change, the difference between impulsive fl...
Ep 079: Emails Sound Repetitive?
In this episode, Branda talks about a common struggle business owners face: feeling repetitive in their email content. She digs into the importance of repetition in marketing, explaining how many touch points are needed to warm up buyers. Brand...
Ep 078: Launch Data
In this episode, Melanie discusses the essential launch metrics that you should focus on to improve your live launches. She emphasizes the importance of tracking key data categories such as registration rates, daily sales, email performance, an...
Ep 077: Website SEO 101 with Kelly Kumler
Wish more people would find you online? Brand and Melanie sit down with Kelly, founder of Kelly Ryann Co., to talk about website SEO. Kelly shares tools for keyword research and tracking website performance, highlights common SEO mistakes, and ...
Ep 076: Crafting a Launch Sequence
What kind of emails should you include in your launch sequence? Branda talks about five different launch emails that reach all types of buyers, for those who want the data to those who connect with stories. She also digs into the impor...