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Chaos to Conversions: A Podcast on Launching and Email Marketing
Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.
Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.
Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.
Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.
Episodes
54 episodes
Ep 053: Marketing Funnel Series: Bottom of Funnel
Bringing in new leads is exciting, but what happens after they buy? In this episode, Melanie and Branda share how to keep buyers engaged, build loyalty, and create an experience that keeps customers coming back. You’ll learn how to tur...
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Episode 53
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16:10
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Ep 052: Do You Really Need a Welcome Sequence?
You’ve created the perfect opt-in, but now you’re wondering—do you really need a welcome sequence? Spoiler alert: yes, you do! In this episode, Branda dives into why welcome sequences are crucial for turning subscribers into loyal buye...
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Episode 52
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16:52
Ep 051: The First 3 Steps to Take When Hiring
Feeling overwhelmed at the thought of hiring for your business? You’re not alone! Hiring help can be transformative, but it takes preparation to get it right. In this episode, Melanie shares the first three steps to take before making ...
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Episode 51
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21:30
Ep 050: Marketing Funnel Series: Middle of Funnel
Your audience knows who you are—now it’s time to show them why you’re the right fit. In this episode, Melanie and Branda dive into the middle of the marketing funnel, where trust and credibility take center stage. Learn how to nurture ...
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Episode 50
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18:35
Ep 049: What’s Wrong With This Email?
Struggling to write emails that convert your subscribers into buyers? You’re not alone! In this episode, Branda pulls back the curtain on email audits and shares insider tips to help you craft better-performing emails. From common mist...
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Episode 49
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21:40
Ep 048: 3 SOPs Every Business Needs
Are your business operations running smoothly, or do you feel like you're constantly reinventing the wheel? SOPs (Standard Operating Procedures) are the key to efficiency and scalability. In this episode, Melanie shares three essential...
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Episode 48
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17:36
Ep 047: Marketing Funnel Series: Top of Funnel
Building a successful marketing funnel starts at the top. How do you attract the right audience, build visibility, and generate leads effectively? In this episode, Melanie and Branda break down the essential strategies for creating a p...
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Episode 47
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17:45
Ep 046: Email Metrics You Need to Track Each Month
Email marketing can feel like a data maze—open rates, click rates, conversions, oh my! How do you know which numbers matter most? In this episode, Branda takes a deep dive into the essential email metrics every business owner should tr...
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Episode 46
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23:47
Ep 045: You Didn’t Meet Any of Your Goals in 2024… Now What?
What if you feel like your entire year just went off the rails? In this episode, Melanie dives into the tough truth of unmet goals—but also shows you why it’s not the end of the road. 2024 may have been a challenging year, but there’s ...
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Episode 45
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16:22
Ep 044: Tips for Tackling Your Business Finances with Megan Mendez
Ever wondered how to manage your business finances without feeling overwhelmed? In this episode, Melanie and Branda welcome Megan Mendez, a financial strategist and former teacher who transformed her life by paying off $53,000 in debt ...
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Episode 44
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32:26
Ep 043: Yay or Nay: Creating a Year-Long Email Sequence
Are year-long email sequences a dream come true or a recipe for disconnection? In this episode, Branda dives deep into the pros and cons of automating your email strategy for an entire year. From time-saving benefits to missed opportun...
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Episode 43
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14:44
Ep 042: 3 Mistakes People Make During Annual Planning (and what to do instead)
Do you feel overwhelmed by annual planning? You’re not alone! In this episode, Melanie dives into the three biggest mistakes people make during annual planning—and what you can do to avoid them. From skipping reflection to setting unre...
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Episode 42
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17:30
Ep 041: You Hate Your Offer, Now What?
Have you ever poured your heart into creating an offer only to find yourself falling out of love with it? What happens next? In this episode, Melanie and Branda share personal experiences and practical advice on what to do when your of...
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Episode 41
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16:43
Ep 040: Using Systems to Stay Sane During the Holidays with Janice Cook
Ever feel like the holidays leave you more frazzled than festive? In this episode, Melanie and Branda welcome Janice Cook, a systems and productivity expert, to dive into strategies for staying organized and sane during the holiday cha...
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Episode 40
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33:27
Ep 039: Email Burnout: What to Do When You're Tired of Writing
Feeling overwhelmed by your email writing tasks? You’re not alone. In this episode, Branda dives into practical steps to tackle email burnout—from assessing your current workload to planning content that aligns with your goals. Discove...
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Episode 39
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13:47
Ep 038: 4 Ways to Increase Your Revenue this Black Friday
Ready to boost your Black Friday sales without creating a ton of new offers? In this episode, Melanie breaks down four proven strategies to increase your revenue by leveraging what you already have. She shares examples, pricing conside...
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Episode 38
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21:13
Ep 037: Marketing Psychology: Scarcity and Anchoring
Ever wonder why you feel compelled to buy something when it's "limited time only" or marked down from a higher price? In this episode, Branda breaks down two powerful marketing psychology principles that influence consumer behavior eve...
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Episode 37
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11:25
Ep 036: Spooky Fears that Hold Your Business Back
Are your business fears haunting you like ghosts in the night? Join Melanie and Branda as they unmask the spooky anxieties that plague entrepreneurs and share practical strategies to banish these fears. Whether you're worried about fai...
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Episode 36
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23:03
Ep 035: Ultimate Q4 Planning Guide
Feeling overwhelmed by the holiday rush? Don't let Q4 chaos derail your business plans! In this episode, Melanie and Branda break down the ultimate guide to navigating the busiest quarter of the year. From Halloween to New Year's, learn how to ...
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Episode 35
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18:58
Ep 034: We Need to Talk about Batching
Ever feel like the productivity strategy that everyone swears by just doesn’t work for you? You’re not alone! In today’s episode, Branda's challenging the highly praised technique of batching. If you’ve tried it and found yourself more...
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Episode 34
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13:58
Ep 033: 4 Types of Content You Need in Your Business
Why do people really buy? In this episode, Melanie dives into the four essential types of content every business needs: educational, storytelling, results-based, and promotional. Melanie explains how authority, trust, emotional connect...
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Episode 33
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19:30
Ep 032: How to Use Storytelling in Your Business with Kris Jones
In this episode, Melanie and Branda welcome Kris Jones, a StoryBrand Guide, to unravel the mysteries of effective business storytelling. Discover why your client should be the hero of your narrative, learn how to craft a compelling story even i...
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Episode 32
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26:54
Ep 031: How to Write Sales Emails for Digital Products
In this episode, Branda dives into how to craft effective sales emails for digital products. She breaks down the essential components of a successful email, from capturing your audience's attention with relatable struggles to showcasing your pr...
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Episode 31
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12:01
Ep 030: 5 Decisions to Make Every Time You Launch
In this episode, Melanie dives into the five decisions you need to make for a successful launch. She breaks down the process of attracting the right audience with strategic freebies, planning your launch timeline, setting up essential tech tool...
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Episode 30
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23:45
Ep 029: Tech Stack Wars: Who Has the Better Tech Stack?
In this episode, Branda and Melanie compare notes on their favorite business tech tools. They explore the pros and cons of various platforms for managing clients, planning content, and running projects. With a mix of shared preferences and frie...
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Episode 29
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25:45