Chaos to Conversions: A Podcast on Launching and Email Marketing

Ep 028: How to Create a Good Lead Magnet

Melanie Battistelli, OBM and Branda Villacob, Copywriter Episode 28

In this episode, Branda dives into the world of lead magnets, spilling the tea on what makes them bomb AF or a total dumpster fire, and offers tips to create valuable opt-ins that will impress new subscribers. She also discusses the importance of a solid welcome sequence, a compelling landing page, and choosing the right format for your lead magnet. Whether you're new to creating opt-ins or looking to improve your existing ones, this episode will help you build trust and credibility with your audience from the very start.

Tune in as Branda discusses:

  1. Key differences between good and bad lead magnets.
  2. Building trust and credibility through lead magnets.
  3. Evaluating and updating existing lead magnets.


Creating a Bomb AF Lead Magnet:
https://therelevantcolletive.ck.page/8f0c03aaec

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective