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Chaos to Conversions: A Podcast on Launching and Email Marketing
Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.
Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.
Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.
Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.
Chaos to Conversions: A Podcast on Launching and Email Marketing
Ep 057: The Wildly Underrated Skill That Will Make or Break Your Next Launch
Launching isn’t just about strategy—it’s about mindset, self-awareness, and not spiraling into an existential crisis every time you check your cart. If you’ve ever felt like launching sends you into a stress spiral, this episode is for you.
In this episode, Melanie breaks down how your mindset can make or break your launch, how knowing yourself helps you work with your energy (not against it), and how to stay sane before, during, and after your launch. Because let’s be real—refreshing your email every three minutes isn’t a business plan.
Tune in as Melanie discusses:
- Why your mindset matters more than you think when launching.
- The difference between growth vs. fixed mindset and abundance vs. scarcity mindset—and how they show up in your launch.
- How knowing yourself (introvert? extrovert? somewhere in between?) can help you plan a launch that works for you.
- Mid-launch stress? How to pivot, stay focused, and stop panic-refreshing your cart.
- The power of post-launch reflection—and why every launch is a goldmine of data.
Mentioned in the Episode:
- Ep 54: www.duxburydigital.co/episode54
- The Miracle Morning by Hal Elrod: https://a.co/d/5sadqcN
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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective