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Chaos to Conversions: A Podcast on Launching and Email Marketing
Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.
Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.
Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.
Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.
Chaos to Conversions: A Podcast on Launching and Email Marketing
Ep 066: Challenge Launch - The Hot Girl Summer of Launching Series
Ready to supercharge your next launch with community, momentum, and real-time results? In this episode of the Hot Girl Summer of Launching series, Melanie's breaking down the Challenge Launch—a high-energy, high-impact strategy that can warm up cold leads and turn them into buyers fast.
We’ll walk you through how it works, what makes it effective, and the pros and cons to consider before diving in. You’ll also hear real-life examples of when a challenge launch crushed it… and when it flopped (because timing is everything).
Perfect for course creators, membership owners, and business owners who love live interaction and deliver transformational results.
Tune in as Melanie Discusses:
- How a challenge launch works from start to finish
- Pros & cons of this intense (but powerful) style
- What types of offers are best suited for it
- Case studies to help you decide if it’s your move
If you love building community, delivering quick wins, and launching with high vibes—this one’s for you.
Mentioned in the episode:
Episode 63: https://duxburydigital.co/episode63/
Get on the waitlist for The Launch Reno: bit.ly/launchreno
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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective