Chaos to Conversions: A Podcast on Launching and Email Marketing

Ep 071: Boosting Client Retention with Offer Suites with Marra McDonald

Melanie Battistelli, OBM and Branda Villacob, Copywriter

In this episode, Melanie and Branda talk with guest Marra McDonald about the importance of building a product suite that caters to various client needs and promotes long-term relationships. Marra shares her journey from a single core offer to a diversified product suite, emphasizing the importance of understanding client transformations and cutting unnecessary fluff from offers. 

Tune in as Melanie and Branda Discuss:

  • Why you need a product suite
  • How product suites provide flexibility (and cut down on the client scramble)
  • The problem with constant launching
  • How to improve client retention
  • How relationship marketing is more important now than ever

Mentioned in the Episode:

Follow Marra on Instagram: instagram.com/marra.mcdonald

Check Out Marra’s SuccessFOR Mastermind: https://marra-mcdonald.mykajabi.com/successfor-mastermind 

Listen to Marra’s Podcast: https://marramcdonald.substack.com/p/welcome-to-the-late-night-ceo-podcast 



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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective